Oct 23, 2011

MAPI opens Krispy Kreme first store

PT Premier Doughnut Indonesia (PDI), the sole franchise licensee of Krispy Kreme Doughnut Corporation in Indonesia, has opened its  first store with new concept in west Jakarta at Central Park. 
The opening recognizes the potential of Central Park as a  premium mall and retail magnet in  the densely populated West Jakarta area. 
“We decided to open our 10 th Krispy Kreme Doughnut store on the ground level of Central Park, the  latest upmarket mall in Jakarta,” said  Agnes Suganda, Assistant General Manager of PDI, in an official statement filed to Indonesia Stock Exchange.
The Krispy Kreme Doughnut CAFE features a new subtle look:  A fun and multi-sensory atmosphere with a chic interior  that provides customers the most tangible experience of the brand.  
The interior and related decor elements—color, materials, lighting, furniture, graphics, and architectural elements is part of the  brand's new positioning aimed at broadening its appeal across the target clientele.
“The lighting is also pleasantly muted in this spacious 170 square meter retail outlet. The store is divided into three main sections:  An architecturally significant dining area where customers are comfortable in groups or alone. 
Premier Doughnut Indonesia is a licensed franchisee of Krispy Kreme Doughnut Corporation and a subsidiary of PT Mitra Adiperkasa Tbk (MAPI). MAPI is a leading  lifestyle retailer in Indonesia with over 950 retail outlets in 37 Indonesian cities.

Disclosure: No position at the stock mentioned above.

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